Legal
Cookie Policy
Last updated October 16, 2026
Effective date: October 16, 2026. This policy explains the cookies and similar browser storage used on Greater Boston Tree Service's website, the services involved, and your choices.
What we use and why
Our website uses cookies and browser storage to remember your cookie choices, support the chat assistant, measure website use, and support advertising. Other services provide hosting, spam protection, fonts, icons, files, and embedded content. When you visit, we collect your IP address, browser and device type, pages visited, and time on the site.
Your cookie choices
Analytics and advertising tools stay off until you click "Accept all" on the cookie banner or scroll the page while the banner is showing. Scrolling while the banner is showing counts as accepting these tools. Google Tag Manager loads only after acceptance because the tags it loads can track activity for advertising.
Use the "Cookie settings" link at the bottom of any page to switch analytics or advertising cookies off, or back on, at any time.
Our website does not respond to browser Do Not Track signals. We do honor Global Privacy Control signals. You can also use "Cookie settings" to change your analytics and advertising cookie choices.
Embedded content
Some pages include content embedded from other services, such as videos, maps, social media posts, or reviews. Loading embedded content sends request information, such as your IP address and browser information, to its provider. The provider may use cookies or browser storage. Embedded content operates separately from the optional analytics and advertising controls.
Tracking across websites
Yes. Third parties may collect personal information about your online activity over time and across different websites when you use our website. Meta Pixel collects activity across other websites for advertising. Our visitor identification service also collects activity across other websites and tries to identify otherwise anonymous visitors by matching their browser to identity data held by partner networks. We share data for targeted advertising.
Services, storage, and duration
| Tool | What it does | Cookies / storage (how long) | Links |
|---|---|---|---|
| Google Analytics 4 Google LLC | Measures how visitors find and use the website (pages viewed, approximate location, device and browser type) so we can improve it. | _ga cookie — 2 years (typical; not measured on this site)_ga_<id> cookie — 2 years (typical; not measured on this site) | Privacy policy Opt out |
| AQ website chat assistant AQ Marketing; replies are generated using Anthropic's AI service | Answers visitor questions in a chat window and, if the visitor chooses, collects contact and project details so the business can follow up. Chat messages and any details provided are kept by the business and its marketing agency, AQ Marketing, and sent to the business's CRM. | agency-chatbot:session:<site> local storage — Until you clear your browser storageagency-chatbot:attention-dismissed:<site> session storage — Until you close the browser tabagencyChatbot.muted local storage — Until you clear your browser storage | — |
| Google Fonts Google LLC | Delivers the website's typefaces; your browser requests them from Google's servers, which receive your IP address. | None found by our scan | Privacy policy |
| Pressable website hosting Automattic Inc. (Pressable) | Hosts the website; its servers process standard request data such as IP addresses in server logs. | None found by our scan | Privacy policy |
| Meta Pixel Meta Platforms, Inc. | Measures whether our Facebook and Instagram ads lead to visits or requests, and lets Meta show our ads to people who visited this site. | _fbp cookie — 4 months (typical; not measured on this site) | Privacy policy |
| Google Tag Manager Google LLC | Loads the website's other measurement and advertising tags from one place. It runs only after a visitor accepts, because the tags it loads can track activity for advertising. | None found by our scan | Privacy policy |
| Visitor identification service (provider not publicly identified) Provider of the sitedataprocessing.com, id-visitors.com and processwebsitedata.com services | Tries to identify otherwise anonymous website visitors by matching their browser to identity data held by partner networks. | None found by our scan | — |
| Gauges website statistics Gauges (provided with Pressable hosting) | Counts page views for hosting-level traffic statistics. | None found by our scan | — |
| Elfsight widgets Elfsight LLC | Shows embedded content widgets from Elfsight on some pages; your browser loads them from Elfsight, which receives your IP address and browser details. | elfsight_viewed_recently cookie — not verifiedElfsight sets its own cookie on its servers (elfsight_viewed_recently) to load and count widget views. | Privacy policy |
| Font Awesome icons Fonticons, Inc. | Delivers the icons used on the website; your browser requests them from Font Awesome's servers, which receive your IP address. | None found by our scan | Privacy policy |
| Akismet spam filtering Automattic Inc. | Checks form submissions for spam. What you submit in a form, with your IP address and browser details, is sent to Akismet to decide whether it is spam. | None found by our scan | Privacy policy |
| hCaptcha spam protection Intuition Machines, Inc. | Checks that form submissions come from a person rather than an automated bot; hCaptcha receives your IP address and browser details. | None found by our scan | Privacy policy |
| Anthropic API Anthropic, PBC | Generates the chat assistant's replies from the messages you type. | None found by our scan | Privacy policy |
| LeadConnector (HighLevel) CRM HighLevel, Inc. (LeadConnector) | Our customer relationship management (CRM) system. Contact form and chat details are stored here so we can respond. Any HighLevel widget on the site (for example a booking or audit form) also runs on it. | None found by our scan | Privacy policy |
| Image, file and code hosting outside image, storage and code-library services (for example Unsplash, Pexels, Amazon S3, Google Cloud Storage, jsDelivr) | Some images, files and code libraries on the website are loaded from outside services, which receive your IP address and browser details. | None found by our scan | — |
| Customer review widgets the review service shown on the page (for example ReviewWave, Reviewability, HighLevel Reputation or Yelp) | Shows customer reviews on some pages; your browser loads them from the review service, which receives your IP address. Some review widgets run their own page statistics inside their frame (for example Cloudflare Web Analytics, which uses no cookies). | None found by our scan | — |
| Cloudflare security and delivery Cloudflare, Inc. | Protects the website and its forms from attacks and automated bots and helps deliver pages quickly. Cloudflare receives your IP address and browser details. | __cf_bm cookie — session (typical; not measured on this site)_cfuvid cookie — session (typical; not measured on this site) | Privacy policy |
| Cookie consent banner (part of this website) AQ Marketing (first party; no outside company involved) | Remembers the cookie choices you make on this site. If you allow analytics, your browser may also send this site, at most once a day, a list of the names of the cookies and similar storage it holds for this site — never their contents. The list is not stored with anything that identifies you, and it is used only to keep this Cookie Policy accurate. | aq_consent cookie — 180 daysaq_consent_report local storage — Until you clear your browser storage or withdraw analytics consent | — |
- Google Analytics cookies last for 2 years. Meta's _fbp cookie lasts for 4 months.
- The cookie banner's aq_consent cookie lasts for 180 days. Its aq_consent_report localStorage entry lasts until you clear your browser storage or withdraw analytics consent.
- The chat assistant's session and muted-preference localStorage entries last until you clear your browser storage. Its attention-dismissed sessionStorage entry lasts until you close the browser tab.
- Cloudflare's __cf_bm and _cfuvid cookies are session cookies.
- The duration of Elfsight's elfsight_viewed_recently cookie has not been verified.
If you allow analytics, your browser may send this website a list of the names of cookies and similar storage it holds for this site, at most once a day. It does not send their contents. The list is not stored with anything that identifies you. It is used only to keep this Cookie Policy accurate.
Browser storage controls
You can clear your browser storage to remove the chat assistant's localStorage entries and the cookie banner's aq_consent_report entry. Closing the browser tab clears the chat assistant's attention-dismissed sessionStorage entry. To switch analytics or advertising cookies off, use "Cookie settings" at the bottom of any page.
Updates and questions
We post the updated policy on this page with a new effective date. If you have questions, email admin@greaterbostontree.com or call (617) 308-3010.
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